Trends: Britney’s Holding It Down

britney spears Trends: Britneys Holding It Down

© Sony Music Entertainment

Britney Spears released the video for “Hold It Against Me” yesterday to great fanfare. With more than 30 singles behind her, she’s still got the press talking – but how are listeners responding? Trends is looking into Spears’ scrobbles on to see if she’s managed to break her own records.

britney2tracks Trends: Britneys Holding It Down

Whilst the track’s too new to have entered into her six-month chart, last week’s gives us a pretty good indication of its success. Previous chart-topper “Womanizer” took two weeks to top her charts, whereas “Hold It Against Me” leapt from 0 to 25,191 listeners in just seven days in January – a pretty impressive acceleration rate.

britney2trend Trends: Britneys Holding It DownInterestingly, the listeners of older tracks haven’t been increased by her comeback – so it seems that fans really are hanging on Britney’s newest material. All signs are pointing to Femme Fatale making a big splash: we’ll find out in March.

You can watch the video for “Hold It Against Me” at its page. Meanwhile, Trends brings you the latest news in scrobbles every weekday.


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