Alternative lifestylers, comic book geeks and punk rockers, have ofttimes been one and the same. As announced on Sunday night at WonderCon, Epitaph Records (run by Brett Gurewitz from Bad Religion) and comic book writer Steve Niles will be teaming up to distribute comics nationwide.
California-based Epitaph Records is a premiere independent rock label featuring music notables like Social Distortion, Weezer, and Rancid, while Niles has created comic cult favorite likes 30 Days of Night, Criminal Macabre, and Mystery Society.
[pullquote quote="These ideas maybe began with the Age of Reason, the Enlightenment in the 18th century, (these ideas) are now becoming mainstream and people are looking for equal rights and civil rights and equal treatment for people with this sort of a worldview. "]“These guys saw the potential and that’s really what it’s about,” Niles said about Epitaph Records. “When I see the shrinking number of comic sales I just see potential. People just don’t know comics are out there—how to find them. I grew up with spinner racks. You literally couldn’t avoid comics.”
“I am really excited about this,” Niles continued. “Because what this means is we are finally going to get the chance to at least see. We are going to get a chance to get comics in front of the age group that 52-DC was trying to get. They decided they would shoot for what, 18-20? And they hit 35 year old male.”
Gurewitz’ band, Bad Religion, has no problem hitting a younger generation, despite their veteran status. Recently, Bad Religion took to YouTube to encourage young listeners to attend the Reason Rally on March 24th, a movement to “unify, energize, and embolden secular people.”
“The only outlet for those sorts of points of view when we were kids…was literally to be in a punk rock band in a garage,” attested Gurewitz. “And we’ve been singing and writing these ideas for something like thirty years…These ideas maybe began with the Age of Reason, the Enlightenment in the 18th century, [these ideas] are now becoming mainstream and people are looking for equal rights and civil rights and equal treatment for people with this sort of a worldview.”
“The fact that that many people can get together at the mall in Washington and celebrate it–for people that started doing that in our garage thirty years ago–we very much want to be a part of it,” concluded Gurewitz.
How amazing is it that Bad Religion are playing this thing?Such an honor to appear at the Reason Rally! bit.ly/ACcKDJ
— Brett Gurewitz (@BrettGurewitz) March 16, 2012
[Source: Bleeding Cool]