Suedehead Debut Video For “No Pain (Like This Pain)”
A mixture of Britpop and ’70s-tinged soul ska with groovy gospel organs, the California-based band Suedehead dubs themselves “international soul rebels.” The name Suedehead applies to a dapper sect of ’70s British subculture; Suedehead kids who also liked ska and reggae, but preferred a more soulful, elegant style.
In the very intimate video, the director and friend Derek Bahn captures the subtle, intimate details of the band members including freckles on knuckles, the pulsating drum pedal, fingers plunking out notes on a keyboard, and guitar strumming. All juxtaposed with close-ups of frontman Davey Warsop standing in front of a black abyss.
“[Derek] mentioned that “No Pain (Like This Pain)” was his favorite song, so I asked him if he wanted to try shooting a video for it. It turned out [he] had a whole concept figured out, so we just let him roll with it,” said Warsop in an interview. “A lot of his photography is based on really intimate portraits and I think he wanted to let this theme develop into his first music video.”
“We got the whole thing done in less than 8 hours. Another friend of mine, Johnny Black, told me he was a video editor. Luckily for me, Johnny owed me a favor — so I sent him Derek’s footage, and told him to go nuts. We love how the end product came out!”
In another interview with KROQ/Los Angeles at Coachella, Warsop elaborated even more on the band’s name and how they were offered some shows with Southern California punk rock legends Social Distortion.
“We named it after an old British subculture when kids were going out and dancing to soul and Motown in dance halls in the North of England; it got dubbed Northern Soul, and the Suedeheads were going there,” explained Warsop. “It was kind of little nod to our influence. We never really planned to play Coachella or come this far… We’ve been offered a couple of gigs with Social D. You don’t turn that down do ya.”
Suedehead’s (So) Frantic EP is available now via iTunes.
–Nadia Noir, CBS Radio Los Angeles