British folk-rockers Mumford & Sons are slaughtering the biggest names in pop. The banjo-strumming superstars of Alt-Rock have crossed over to the masses in such a big way that with opening week sales of more than 600,000 units their sophomore album Babel has made a mockery of Justin Bieber’s Believe, P!nk’s The Truth About Love and Madonna’s MDNA. The three huge acts mustered first week sales of 374,000, 280,000 and 359,000 respectively.
According to Billboard Babel was the biggest seller in rock since AC/DC’s 2008 release of Black Ice which sold a whopping 784,000 units in 2008.
And that’s not all, of Babel‘s 600,000 units sold, 420,000 were digital downloads making it the second-biggest digital album in history. Lady Gaga’s is the only artist ahead of Mumford, selling 662,000 first-week downloads with album Born This Way.
Currently enjoying the spoils of their success, the band of merry-men are touring Australia and New Zealand, returning to the States for a single concert at the historic Hollywood Bowl on November 10th. The band will then head across the pond to spend the December touring the U.K.
– Jay Tilles, CBS Local