For those that were scared Coachella was on the outs with the city of Indio, California, don’t worry – you’ll be able to don feathers, neon, and whimsical hot pants for the next 17 years.
Last July, tempers flared as festival promoter Goldenvoice threatened the to move the now two-weekend arts and music event out of Indio over a proposed “outrageous” amusement tax. After the announcement hit the media, councilman Sam Torres quickly backed down from his controversial ticket tax proposal.
On Wednesday (April 3), Indio, with its 77,000 residents, approved a proposal by Goldenvoice to continue operations while also expanding the festivities into the city proper.
Monetarily, this is a great move for the Indio economy. Not only does the city receive $2.33 per ticket (with the number increasing to $5.01 next year), but the Los Angeles Times is reporting that the combined force of Coachella and Stagecoach (country music festival) contributed to create an economic impact of around $89.21 million dollars in 2012 alone.