After a taking a year-long relaxing surf trip, Pepper is back with a new, self-titled album due July 16. After a few visits to the studio with a sharp razor, the album’s provocative first single, “FKARND,” was edited and ready for radio play.
The director, Josh Hegard, and management coordinated with their casting director, who had access to hundreds of actors and actresses. “In the breakdown we made sure to use the phrase, ‘looking for hip East LA chick who can rock the morning after look,’” Hegard said to Radio.com. “We saw over a hundred girls that day, so what was in the video was actually a small portion of the turnout. It also didn’t hurt that we were shooting a music video for Pepper. Chicks dig Pepper. Needless to say, we got what we were looking for, and then some.”
The audition footage was so good that the band turned it into a lyric video.
In an interview with Los Angeles radio station KROQ, lead singer Bret Bollinger explained, “The writing process behind ‘FKARND’ was another first for us. Instead of whipping out some individual demos and not getting the chance to collaborate with each other, ‘FKARND’ is the sonic antithesis of that.”
The whole song was based around Pepper “reminiscing on old band stories and laughing.” It was so easy for the group to do that they recorded it that afternoon.
Pepper hits stores July 16 on Law Records.