In a world dominated by Beyhives and Beliebers, where budgets for music videos have been in sharp decline since the hip-hop heydays of the ’90s (when you could find Jay-Z on a yacht and Diddy on an even bigger yacht), one rock band maintains committed to raising the music video to an art form.
With their combined years of experience in film, Thirty Seconds To Mars can personally craft and execute a video narrative like no other band. From the unexpected Shining tribute in “The Kill (Bury Me)” to the first-ever complete music video shot in China for “From Yesterday” to the Los Angeles love letter of “Kings And Queens” to the star-studded short film for “Up In The Air,” the trio has continually matched its cinematic songs with highly conceptual clips. They’re a band that doesn’t dumb down artistic endeavors for the fans, known as the Echelon. If anything, they plant cultural Easter Eggs in their epic videos to keep their throngs of highly engaged fans poking away and the mystery and myths they’re constantly building.