Made In America 2013, Saturday: Imagine Dragons Do America, Deadmau5 Gets Freaky, Beyonce Is Queen
Beyoncé didn’t headline the first night of the Made In America festival as much as the Mrs. Carter World Tour made a stop in Philadelphia. In an hour and a half she went through no less than 7 costumes, performed 17 songs and showed 7 short films. Girl got a lot done on the Rocky Steps. What she brought to the Made In America party was grown woman sexuality. From rolling on the stage while singing “Make Love To Me” to twerking through “End Of Time” to everything about “Get Me Bodied,” Beyoncé gave the crowd a good, hard look at what a sexpot the mother of a toddler could be.
Almost more interesting than the songs, which were all the catalog tracks (heavy on the catalog, light on the hits) and none of her new stuff, were the between song short films. She explored the Marie Antoinette theme she’s been cultivating around her still forthcoming next album. She recreated some well-known pop culture moments with a film reminiscent of a ’90s Calvin Klein perfume ad and one that was distinctly Target-esque. But most touchingly was the film to tease “I Was Here.” The entire audience let out a big “aw” when Blue Ivy popped on the screen. Jay Z was teased — he made a big trek across the grounds, just like he did last year, from Deadmau5′s stage to Beyoncé’s, and showed up in her act via some background vocals before “Crazy In Love,” but this was the Mrs. Carter Show — only Mrs. Carter. - Courtney E. Smith
IMAGINE DRAGONS LOVE AMERICA AND DRUMS
“Sometimes it seems popular to hate on America,” Dan Reynolds said during Imagine Dragons‘ set, noting that the band are just returning to the country after touring abroad. “Sometimes the politics aren’t right, or the money isn’t right, but I love this country.” And Made In America reciprocated: they got lots of love, at least from the ladies, during “It’s Time.” Once they played their closer “Radioactive,” dudes and ladies got on their feet: guys too. By the way, it seems that Imagine Dragons is on the cusp of the trend: these days, everyone in a rock band gets a few drums of their own to bash on; we would see Haim and Walk The Moon do the same. - Brian Ives
EMPIRE OF THE SUN GIVE US DANCE MUSIC WITH THEATRICS AND GUITAR. LOTS OF IT.
You can’t really compare Empire Of The Sun to anyone: they sound like dance music, but they play (mostly) live instruments, and frontman Luke Steele’s lead guitar takes a central role in many of their songs. And they put as much effort into their visuals as they do to their sound. In a sea of faceless bands, their style seems to have struck a nerve: despite not having any huge hits, the second (Liberty) stage was packed with fans waiting for their performance. And they were not disappointed. With incredible lighting, backing dancers and Steele’s usual garb (white makeup over his eyes and a huge headpiece), the band gave the audience a lot to look at, as well as listen to. The audience looked euphoric throughout the entire set, but never more so than during “Walking On A Dream” and “Alive.” -B.I.
DEADMAU5 CREATED A CREEPY ALICE IN WONDERLAND GONE WRONG
For the generation who want to dance so badly that anything will do, Deadmau5 brought his esoteric dance music. Exploring his dark side seemed to the theme of the night, between long periods of droning music and extraordinarily creepy mechanical flower heads bearing the famous Deadmau5 head. It was a bad trip gone freaky. - C.E.S.
HAIM BRING CLASSIC ROCK TO A NEW GENERATION
This sister act opened their set with a little on-stage twerking to Jay-Z’s “Big Pimpin’,” but make it clear they were here to rock from the second they started playing. Between the singles they’ve released so far and their cover of Peter Green era Fleetwood Mac’s “Oh Well,” they may have had the most rocking show of the day. One of the great things about these girls is that they are unafraid to make ugly guitar face. Between the cute between-song banter, it’s awesome to see them all go into killing it mode and pull a big old rock face. As is the regular in their set, they closed with a drum circle — but it was awesome. - C.E.S.
Watch the festival all weekend via YouTube.