When Arcade Fire speaks, people listen.
Such was the case this week when the Canadian-rockers-that-could asked fans lucky enough to win tickets to their “surprise” Reflektor release party in Hollywood last night (Oct. 29) to come dressed as “a Reflektor” (complete with a Pinterest page for inspiration). The results ranged from outfits made of compact discs to homemade takes on the diamond-shaped Reflektor logo, the crowd going above and beyond to support the band’s latest disco-at-Haitian-Carnival direction.
That enthusiasm wasn’t even dulled by the webcasted event (part of MTV Iggy and Intel’s Music Experiment 2.0 series) being held in the heart of Hollywood next to the iconic Capitol Records Building during rush hour, creating a crush of humanity so thick that the city was forced to shut down streets like Vine and Argyle to accommodate the not-so-secret show, particularly after details were revealed earlier in the week. More than 2000 fans packed into a converted parking lot to find a makeshift stage atop a small building in the lot, festooned with long plumes of silver streamers and two massive banks of speakers blasting Haitian dance music before showtime.
When the band launched into Reflektor‘s title track to open the show, all of that excitement wasn’t enough to transcend the flawed logistics. They were perched so high, most of the crowd could only see the top of frontman Win Butler‘s head and the occasional glimpse of singer Regine Chassagne‘s waving hand.