Ferrari Tells Deadmau5 to Stop it with the ‘Purrari’ Already

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Deadmau5 poses at Daytona Motor Speedway with his "Purrari" (Courtesy Deadmau5)

Deadmau5 poses at Daytona Motor Speedway with his “Purrari” (Courtesy Deadmau5)

By Scott T. Sterling

You mad, Ferrari?

Apparently, the famed Italian automaker took none to kindly to Deadmau5‘s notorious “Purrari,” his customized Ferrari wrapped with rainbows and images of Nyan Cat. According the the heavily caffeinated “Strobe” producer’s Twitter account, Ferrari went so far as to send him a cease-and-desist letter regarding the vehicle, which he drove in this year’s Gumball 3000 car rally across Europe.

Related: Deadmau5 Racing Gumball 3000 Rally in Nyan Cat-Themed Ferrari

The Purrari was also famous for being the car Deadmau5 (AKA Joel Zimmerman) used to ferry such celebs as Skrillex and Toronto mayor Rob Ford around town for coffee.

Apparently, Ferrari had issues with their famous brand being so gratuitously remixed by the DJ (“It’s the online definition of annoying,” he explained to Ford about the Nyan Cat theme).

 According to Deadmau5, it was a couple of specific details that ruffled the feathers of Ferrari brass.

Yes, the Purrari is no more, as the producer revealed last week via Instagram, with a photo of the car somewhat returned to its original state.

In the meantime, the DJ/producer has moved on, purchasing a high-octane (and very expensive) McLaren 650S, which he has said he hopes to wrap in Ventablack, which claims to be the world’s blackest material (“it absorbs all but 0.035 per cent of visual light, setting a new world record,” according to The Independent).

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