By Hayden Wright
Alt-J’s video for “3WW” is “a beautifully shot story of love and loss in Mexico” with ambitious visuals and a compelling storyline. The black-and-white clip depicts characters south of the border discussing spirituality, tradition, grief and loss.
The video opens with a funeral procession for a young girl, whose family gathers to mourn her death. Sweeping landscapes and traditional garb set an atmospheric, documentary feeling. Ultimately, the story shifts into a resurrection tale about love.
Visually, it marks an audacious start to Alt-J’s forthcoming album RELAXER. Watch the cinematic new video for “3WW” below: