“We know this is only one of the many mistakes we’re bound to make as we grow our business,” GoldieBlox wrote on their website. “The great thing about mistakes is how much you can learn from them.”
The Beastie Boys have settled with GoldieBlox for an undisclosed amount over the toy company’s use of their song “Girls” in a parody video ad.
It’s that time of year when the entertainment industry turns its collective attention towards Park City, Utah, as the 2014 Sundance Film Festival is rapidly approaching over the ten days between Jan. 16-26.
The lawsuit claims that the toy company has infringed upon other artists, including Queen, Daft Punk, Kaskade, Krewella, Avicii, Slam, k.flay and Trevor Guthrie.
“Although we believe our parody video falls under fair use, we would like to respect his wishes and yours.”
According to entertainment lawyer John Seay, Golieblox using “Girls” without asking for the band’s permission could very well have been part of their plan to get the ad and its message to a larger audience.
One of the Beastie Boys’ earliest and most famously misogynistic hits has been retooled by upstart toy company Goldieblox into a girl power anthem that encourages young girls to have fun with science and engineering.