While the drawings within the video were sketched by six-year-old Markus Jolly, the video itself includes clips from the film which help bring the song to life.
In the new video for “Coming of Age,” the band shows how rough growing up can be. We’re talking punched in the face, running from the cops, bullied on the basketball court, kind of rough.
“Then you have the Claymation poop.. It’s like the Beach Boys meets the California Raisins. Some have peanuts, some have corn. When I pitched it, Jeremy says, ‘That’s perfect, we have to do it.’”
The splashy video features Rihanna as Eminem’s therapist. She observes the Detroit rapper as he watches a series of images from his life, including his daughter Hailie.
The clip features a heartfelt narrative that juxtaposes images from the life of two young brothers growing up in an American small town with shots of a fallen soldier’s final ceremony, complete with a military gun salute.
As soon as they take the soldier mannequin out of the box and unveil the comely lass just across from him, you know where this is going.
Not every artist has the ability to crash VEVO. Lorde revealed her new video for “Team” (Dec. 3), but within minutes the video was unavailable to watch due to overwhelming traffic.